You must determine your key performance indicators (KPIs) to measure the effectiveness of a B2B influencer marketing campaign. For example, you may want to gain newsletter subscribers, so you need a ...

For example: These are just a few examples of B2B digital marketing strategies ... Adobe uses webinars as a lead generation tool. Influencer marketing is the practice of tapping into the audiences ...

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and ...

Unlike human B2B influencers, digital brand ambassadors are ... is to determine what capabilities you need based on your industry and influencer marketing priorities. For example, a healthcare company ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Influencer marketing can be a foreign concept in the world of B2B. In this week’s episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global Head of Influence at Ogilvy, ...

Influencer marketing has exploded in popularity, becoming a $21 billion industry in 2024. And it will only get bigger, with ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...