Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store avatar gear.

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

providing fitness classes via its on-demand classes platform Alo Moves, generating the majority of its sales via e-commerce and recently entering Web3 through a Roblox partnership, its physical ...