What young ad professionals can learn from the agency sprint model
On Breaking and Entering Media’s latest episode, Fortnight Collective CEO Andy Nathan talks efficiency in a fast-paced ...
Human Vs. Machine: The Ad Agency's Survival Guide In The Digital Age
Clients’ needs are evolving, and they require partners who can offer the best of both worlds—tech-enabled solutions paired ...
Can this ‘pop-up creative agency’ reinvigorate the ad industry’s passion for planet?
Back for its second year, Purpose Disruptors’ Agency for Nature is letting leading creative pairs loose on ‘the brief of a lifetime.’ We sat down with the scheme’s ad-activist creator and this year’s ...
Meet Modern Arts, the agency making ad documentaries you actually want to watch
Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.
Campaign US12d
Leo Macias launched Noad Creative for a new, ‘no ad’ marketing world
It’s why he launched Noad Creative, a “no ad” creative agency in July. Based in L.A., Noad Creative has recruited 50 industry ...
AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?
Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...
Marketing Interactive26d
The future seems to be (finally) looking bright for creative agencies in 2025
Insourcing marketing capabilities to gain cost efficiency and reduce agency ... a creative systems approach in which 100s or 1000s of assets and variables combine to create the right ad, for ...
Marketing Dive23d
Columbia revamps creative strategy with new top marketer, agency
Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing executive and creative agency, according to a ... the Summer Olympics ...