8 creative campaigns to know about today
Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an ...
Human Vs. Machine: The Ad Agency's Survival Guide In The Digital Age
Clients’ needs are evolving, and they require partners who can offer the best of both worlds—tech-enabled solutions paired ...
Direct Marketing News9d
Three decades of digital banner ads
The digital banner ad, which first appeared three decades ago, has undergone numerous transformations. Industry veterans ...
Can this ‘pop-up creative agency’ reinvigorate the ad industry’s passion for planet?
Back for its second year, Purpose Disruptors’ Agency for Nature is letting leading creative pairs loose on ‘the brief of a lifetime.’ We sat down with the scheme’s ad-activist creator and this year’s ...
MM&M9d
Inside Eversana Intouch’s AI-focused ad campaign
The campaign is titled Artful Ingenuity, which shares its initials with artificial intelligence, and underscores Eversana ...
Meet Modern Arts, the agency making ad documentaries you actually want to watch
Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.
Campaign US2d
Mars launches global agency review
Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer ...
AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?
Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...