The major sports brands are making some big bets in this area: at the tail end of last year (2016) both Nike and adidas opened major new stores in New York, and Under Armour has similar plans in the ...

Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better ...

Revamping retail If adidas experiences success with the Confirmed ... that face extremely long shopping lines at their bricks-and-mortar stores after introducing a new product to the market.

Sportswear manufacturer adidas grew e-commerce sales by almost 80% across APAC though a Google partnership that added price extensions to the brand's search results. Adidas faced a struggle to grow ...