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Xbox continues its push beyond consoles with new ad campaign
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more
The new Xbox ad campaign is confused about what an Xbox is
Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop, a smartphone and a Meta Quest 3 that are all “an Xbox.”
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign
Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options. The Xbox brand’s new ad campaign has made the surprising choice to focus on cloud streaming across multiple devices,
Impacts
1d
Advertising Concept Testing: The Key to Developing Effective Ad Campaigns
For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...
Raw Story on MSN
1d
Bait-and-switch ad campaign carefully planned to trigger potential Harris voters: study
With 25 focus groups and $45 million, political advisors to X owner Elon Musk pitted people against each other to cause a ...
4d
Best Practices For Retargeting Your Advertising Campaigns
No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...
shorenewsnetwork
8h
Major Advertisers Resume Campaigns on X, Signaling Rebuild of Trust
In an unexpected turn of events for the social media landscape, several high-profile advertisers including Disney, IBM, ...
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